A drive-thru customisable beverage chain that specialises in one of the country’s hottest trends is expanding its footprint.
Utah-based Swig, which describes itself as “the home of original dirty soda”, is expanding into Colorado, through a 10-unit franchise agreement to open locations across Colorado Springs, the state’s second-largest city. The first location is expected to open by the end of 2026, adding to Swig’s nationwide franchise initiative. The chain currently operates more than 150 locations across 16 states.
Founded in 2010, Swig says it introduced the concept of the dirty soda – a customisable blend of classic sodas with added flavours, fresh fruits, purees and creams – to customers. The chain achieved national prominence after the cast of the hit reality show, “The Secret Lives of Mormon Wives”, frequented it while filming the show.
In addition to its trademark dirty sodas, Swig also offers water-based drinks called Refreshers, customisable energy drinks called Revivers and sweet and savoury snack options.
Swig says its franchise model is built for “efficiency and convenience”, with a drive-thru-centric footprint that can operate in as little as 800 to 850sq ft. The concept reduces the need for complex kitchen infrastructure, enabling operators to streamline labour, reduce build-out costs and scale efficiently across multiple locations.
