Spanish fashion conglomerate Tendam has unveiled its roadmap for 2026. The group plans to open around 140 new stores over the financial year, nearly tripling the number of openings recorded in 2025.
This ambitious strategy comes in the group’s first full year under the control of the Abu Dhabi royal family’s investment vehicle, Multiply Group, now part of the 2PointZero holding company, which acquired 67.91 per cent of the company’s share capital last summer. The transaction, which saw the exit of its previous owners, the CVC and PAI Partners funds, valued the company at approximately 1.3 billion euros. Subsequently, the integration of Multiply Group with other investee companies led to the creation of the current 2PointZero Group, with a focus on the consumer, energy and technology sectors.
In geographical terms, the expansion plan envisages both strengthening already consolidated markets and entering new regions, as reported by the business daily Cinco Días. Planned locations include European countries such as Romania, as well as other strategic destinations where the group does not yet have a presence. Tendam will also continue to develop its business in priority markets such as Portugal, Mexico, France and the Benelux region, while exploring expansion opportunities in the Middle East, particularly with its adult-focused brands.
In parallel with its physical expansion, the company also plans to accelerate the development of its digital channel. The group is working to expand its online presence in new markets, leveraging both its own and third-party platforms, while advancing the integration of artificial intelligence-based solutions to optimise areas such as demand and pricing management, sourcing, supply chain and logistics control and marketing.
