Quick-service restaurant chain Texas Chicken will make its debut in China later this year after signing a deal to open more than 600 locations nationwide.
The brand’s first restaurant in China will open in Shanghai this summer, with additional locations to follow. China marks the company’s 27th international market.
To support its market entry, Texas Chicken has partnered with Deke Shengtang, a leading local operator across multiple QSR brands. The two firms have signed a franchise agreement to develop 600 or more restaurants across China over the next several years.
According to the company, the deal represents its largest international development agreement to date and signals long-term confidence in the market.
“China is one of the most dynamic and influential consumer markets in the world and we’re showing up with a brand that’s built for connection – big flavour, real value and a spirit that brings people together,” said Roland Gonzalez, CEO of Texas Chicken.
