John Lewis & Partners Cardiff, in the St David’s Shopping Centre, has launched its brand new beauty concept ‘The Beauty Society’, inviting customers to step into a world of beauty inspiration. From the comfort of this uniquely designed luxe dwell space, Beauty Guides will be on hand to provide personal, independent and inspirational advice to help customers find the right products for them from across John Lewis’ full range of brands.
Customers will sit at play tables, enjoy refreshments including Prosecco and coffee while John Lewis Beauty Guides help customers with anything from achieving the perfect feline flick, to explaining the difference between acids and antioxidants, or offering tips on how to refresh a makeup bag. The concierge-style service will offer drop-in appointments and three bookable appointment types.
Head of Beauty at John Lewis Cardiff, Lea Wheeler, said: “We know how much our customers value interacting with our Partners and appreciate the advice offered across all of our departments. The Beauty Guides within Beauty Society will bring even more to our customers looking for the very best and latest makeup and skincare advice – all experts in beauty and brilliantly trained by all of our brands. We’re excited to welcome both existing and new beauty-loving customers and the bespoke nature of this service means we really will have something for everyone.”
Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Kate Grant, intu’s regional managing director, said: “John Lewis has chosen to launch one of its three Beauty Society concepts in the UK at St David’s and this is a really exciting new addition to one of the centre’s anchor stores. Spending on beauty and cosmetic products is on the rise and this more personalised experience will be welcomed by visitors and beauty lovers looking for a more bespoke service.”
More information about the appointment types available at the John Lewis & Partners Cardiff Beauty Studio:
Bookable Appointment Types:
Beauty School – 45 minutes, £35 redeemable against purchases
A chance to master the smoky eye or brush up on the latest skincare science. This appointment allows customers to make the most of the Beauty Guides’ unrivalled know-how. The appointment will focus on the customer’s choice of either skincare or make-up.
The Photo Finish – 90 minutes, £60
Beauty Guides will leave customers feeling confident and looking flawless with beautiful make-up to match any occasion. Customers are invited to pop in for a trial to discuss their goals with a Beauty Guide ahead of making the appointment.
The All New You – 90 mins, £45 walk in & bookable
For customers who feel their current makeup is no longer working for them, Beauty Guides will set off on their way to find products that will.
Drop-In Appointment Types:
Ask Us Anything – 15 minutes, Free
Is there something about your makeup or skincare regime that’s troubling you? Beauty Guides are always on hand to help and offer the advice you’ve been looking for.
Walk And Talk – 45 minutes, Free
In a full tour of the Beauty Hall, the expert Beauty Guides will introduce you to new brands, key products, tips and tricks.