The new ‘activist store’ will be located in Singapore’s Ion Orchard Shopping Centre.
The Body Shop already has a renowned reputation for being one of the cosmetic and skin care’s sectors leading brand’s focused on sustainability with the use of environmentally aware and natural materials in its products. This new ‘activist store’ encourages its visitors to explore and recycle products.
Guests will be able to utilise a DIY gifting station, a cruelty-free fragrance collection and a water station as well as an activist bay where visitors can take inspiration from the brand’s previous and current campaigns.
The store has been fit with a range of sustainable materials that further highlights its message to guests. The use of reclaimed and recycled woods and plastics as well as zinc cladding on its worktop surfaces truly emphasises the message of recycling that the brand wants to portray.