French luxury goods conglomerate Cartier is launching its Clash De Cartier Studio experience pop-up in Singapore at STPI from November 15 to 17. The one-weekend-only event will be the brand’s first and largest ever pop-up activation within the Southeast Asian country. An Asia Tatler report noted “the pop-up invites guests to discover their own alter ego as they explore the experiential space,” and that it will “feature similar themes of literature, music and art, albeit with subtle references to the locality” as did the original installation when first launched in Paris earlier this year.
Visitors to the pop-up will be guided to either the ‘bookstore’ or ‘record store’ to receive personalised Haiku poems typed out by typewriter or listen to a special Clash de Cartier playlist in futuristic “sound showers” respectively. The pop-up also features a cafe lounge area with clashing Eastern and Western decor.