A new pop-up space has launched on London’s Oxford Street to showcase eight independent brands.
The end result of a partnership formed by Westminster City Council, New West End Company and James Andrew International, The Collect pop-up store is spread across 5,000sq ft on the first floor of 500 Oxford Street. The entrance to the store includes an immersive art installation by artist Carson Parkin-Fairley where guests are encouraged to take pictures of themselves.
The partnership utilises vacant retail space to give smaller, lesser-known brands and home-grown start-ups and emerging creative talent the opportunity to showcase their products in central London.
The brands included in the pop-up are Archive Six, Bleaq, Moonlight Motel, Löfte, Lone Design Club, Loop Generation, Never Fade Factory and Rebel Blends.