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The Future of Retail Debuts in London

The world’s most advanced retail store opened its doors on Oxford Street this week, ahead of its official launch on 30 October 2024, heralding a new era that blends the latest technology powered by Intel®, bricks and mortar as well as state of the art graphics.

As such Future Stores is set to change what it means to shop with a bold £20M investment, transforming traditional retail into a dynamic, interactive experience – a first for London and globally.

Located on Europe’s busiest shopping street, Future Stores offers a personalised experience that’s as fluid as a social media feed, featuring a rotating line-up of brand ‘showcases’ or ‘activations’ that will change every two to six weeks.

Intel® is the first brand to take on the space and will host an interactive, immersive and technology fuelled activation. Consumers can get hands on with Intel’s newly launched AI PCs and play exciting games live in store from the 30 October 2024.

Upon entering the two-floor, immersive space, that spans an entire Oxford Street block, shoppers are met with 400sq m of stunning high-definition Micro LED displays, monumental billboards and cameras. Here, consumers connect with brands through live demos, tutorials and showcases led by influencers and creators, turning each visit into a vivid, shared experience.

This experience is also complemented by rich insight and data, that shows, dwell time, customer journey as well as traffic both inside and outside the store. Other measurements such as gender and sentiment will be quick to follow in the New Year.

Future Stores approach is unique. It offers retailers and brands a tailor-made shopping environment like no other ever-evolving and always in sync with the latest trends.

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