John Lewis has enlisted the help of pop-rock band Bastille for its first ever joint Christmas advert with stablemate Waitrose. Both retailers, which are owned by the John Lewis Partnership, have come together to create an advert which tells the story of a little girl named Ava and her friendship with an excitable young dragon named Edgar.
The advert, which is called Excitable Edgar, lasts just over two minutes and features the song Can’t Fight This Feeling by REO Speedwagon, which is covered by the band Bastille.
The advert will attempt to merge the offerings from both John Lewis and Waitrose into one advert, by the way in which it focuses on the theme of brining loved ones together at Christmas through food and gifts.
