The Reformatory Lab’s launch outlet has now opened at Arada’s W Residences sales centre in Dubai Harbour.
UAE-based multi-business group Arada is set to bring a caffeine revolution to the UAE through the launch of the popular Australian concept The Reformatory Lab. The move also marks the expansion of the master developer’s portfolio of consumer-facing brands.
The Reformatory Lab was founded by fourth-generation Colombian coffee farmer and comic book fan Simon Jaramillo, who made his dream to open the ‘Bat Cave’ of coffee shops come true in an old garage in Sydney, Australia.
Coming to Dubai for the first time, The Reformatory Lab’s launch outlet has now opened at Arada’s W Residences sales centre in Dubai Harbour.
Arada said it is currently working to identify further locations in Dubai, Sharjah and Abu Dhabi in the medium term, with the aim to open 10 outlets over the next three years, alongside a central roastery in Dubai.
Ahmed Alkhoshaibi, Group CEO of Arada, said The Reformatory Lab answers the need for an elevated coffee experience in the UAE. “Building on the brand’s success in Australia, our goal is to make The Reformatory Lab the go-to location for coffee lovers locally, adding new venues to all of the major cities of the UAE before expanding internationally,” he said.
