After the successes of The Standard, London (2019) and The Standard, Ibiza (2021), The Standard hotel brand is ready to embark on its next chapter in Europe this spring with the debut of its newest hotel in Belgium’s lively capital – welcome to The Standard, Brussels.
Leading the creative vision alongside the award-winning in-house Standard design team headed by Verena Haller are two icons of Belgian architecture: Jaspers-Eyers Architects and Bernard Dubois Architects. The Standard, Brussels is part of the innovative ZIN redevelopment project in the Northern Quarter, a dynamic mixed-use complex that combines apartments, shared spaces, offices and hotel.
With 200 rooms and suites, spread across 28 stories, the property reflects a multifaceted view of the city. The lobby will serve as a versatile lounge, seamlessly shifting from day to night, offering a space perfect for everything from a casual coffee to a business meeting. A vibrant bar will connect with the adjacent restaurant, creating an energetic flow between the two spaces. On the ground floor, a botanical garden will offer a peaceful retreat, blending natural beauty with urban tranquility. All furnishings were custom designed for the project; in lieu of art, the guestrooms stand boldly on their own.
Three dining concepts will be available, with more details to be revealed in the coming months. The ground floor restaurant, Double Standard, will seamlessly connect to the lobby, offering a blend of American and Belgian bar fare, complemented by an exceptional beer selection, right next to the lively, mid-century modern lobby bar. Here, wood accents, high-gloss finishes and red brick flooring combine to create a welcoming atmosphere. On the 29th floor, Lila29, a restaurant and bar will offer stunning 360-degree views of Brussels.
For the first time, The Standard will introduce extended-stay Suites for guests visiting Brussels for weeks or months on end. Designated on the last two top floors of the property, these rooms average 50sq ft, fully furnished and have been designed as a home-away-from-home to feature a living room, workspaces and kitchenettes, accompanied by stunning views. Amenities include but are not limited to 24/7 concierge, weekly housekeeping services, discounts on dining as well as laundry and more.
