Thom Browne has opened its latest store in Florida’s Palm Beach, as the New York luxury fashion brand looks beyond mega cities to expand its retail footprint.
Located in the Royal Poinciana Plaza Playhouse, a luxury retail precinct that spans 180,000sq ft, the new Thom Browne Palm Beach store covers 1,500sq ft, retailing men’s, women’s and kidswear, along with home, accessories, beauty and lifestyle collections.
Outside, visitors are greeted by wooden slat blind-covered windows, which lead inside to a reimagination of the namesake designer’s mid-century style office – a grid of wood-lined lattice ceiling lighting, surrounded with floor-to-ceiling silver travertine stone walls and flooring, with punches of Maison Jansen and Mccobb etageres and metal railing throughout. The shop is separated into two areas, the ready-to-wear floor, alongside alcoves of the brand’s eyewear, footwear, handbag sand beauty collections.
“Being in Palm Beach feels so good, mixing my world of classic Americana prep with the Palm Beach style feels so natural,” said Browne. “I couldn’t think of a better location for our newest store.”
