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TikTok Opens its First Ever Pop Up Shop on Oxford Street to Showcase the Power of TikTok Shop ‘IRL’

TikTok Shop UK is opening the doors to its first ever bricks and mortar pop up on the world famous Oxford Street in London, to showcase the breadth of brands and creators selling on the platform in a real world context. The pop up is not open to the public, but will be open to existing and prospective merchants and creators to visit with a particular focus on the tech, home & living and book product categories.

Our Merchants and Creators are hosting LIVE streams from the venue, with previous studies showing that 50% of TikTok users have bought something after watching a TikTok LIVE, and TikTok users are 1.7x more likely to watch branded LIVES to buy products than non-users.

TikTok is the home to a new kind of shopping culture : ‘community commerce’, a unique blend of community, entertainment and shopping. Hashtags like #TikTokMadeMeBuyIt have reached over 60 billion views, making TikTok a destination for people to discover the biggest trending products across beauty, fashion, food, tech and more. TikTok Shop is a key element of our commerce offering and enables brands and merchants of all sizes, no matter their size, to be discovered and sell their products to the TikTok community without having to leave the platform. Through this pop up shop,