Alibaba’s Tmall said it expects international and domestic cosmetics brands to open 1,000 shops this year to meet burgeoning demand from Chinese consumers. At its annual beauty summit, Tmall announced that seven international cosmetics companies, Tom Ford, Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to open flagship stores on Tmall this year.
Another five beauty companies, including Maybelline, Kiehl’s, Innisfree from Korea and domestic brand WINONA, signed New Retail partnerships with Tmall during the summit, giving them a complete view of their customer base by integrating insights from digitized offline promotion activities and storefront information with online information.
Catering to the needs of shoppers who want to enjoy a variety of Korean beauty products, the Korean Small & Medium Business Corp. (SBC) announced at the Tmall Beauty Summit that it plans to launch a flagship store to house 50 niche Korean brands. The store openings and Tmall’s target to open 1,000 new cosmetics stores with brands are part of its drive to cement itself as the platform of choice for beauty brands to connect with Chinese shoppers.
