The brand has opened an expanded flagship store on Rodeo Drive, partnering with Gwenaël Nicolas of design studio Curiosity, who also worked on the Mercer Street flagship in New York.
The facade of the three-storey space is characterised by a sculptural trellis that climbs the building. Floor-to-ceiling windows and a skylight atrium bringing in natural light, which filters through the space and down a sweeping marble staircase inspired by Italian architect Carlo Scarpa.
Inside, the walls are curved and striated, resembling layers of rock. The store’s design uses raw materials like concrete, stone and hammered iron to contrast with softer, organic shapes.
Furniture and decor span styles and eras, including Swedish mid-century, French Deco, Shaker minimalism and Italian modernism. All pieces were sourced by Tory Burch herself, with a colour scheme spanning shades of limoncello, tobacco, rust and moss, as a nod to her first store in Nolita.
“Working on this store was incredibly personal. I have loved Rodeo Drive ever since we opened our flagship 12 years ago and it was an exciting challenge to expand it and introduce an aesthetic that reflects where we are today,” said Tory Burch, Executive Chairman and Chief Creative Officer.
