Trussardi is accelerating the expansion of its global retail network and plans ten openings by the end of 2026. CEO Alberto Racca, who joined the brand when it was acquired by the Miroglio Group in early 2024, emphasised that the expansion program aims to strengthen its presence in markets with the greatest potential.
Italy is in the spotlight, with stores in Verona and Como, and foreign countries, including Turkey, Uzbekistan, Russia, Montenegro, and Armenia. “Retail is a key lever in Trussardi’s relaunch. We are building a more selective, international, and coherent network, starting with Italy and the markets where the brand has the greatest potential,” the CEO explained.
Verona and Como, in particular, are strategic cities for strengthening ties with the Italian market: “Both have high growth potential, solid production systems, and strong tourist appeal,” Racca added. Each of the two stores will have a floor space of approximately 100 square meters and will follow the new store concept: “It’s functional, unostentatious, warm, and welcoming.”
The retail plan is part of a broader strategy to develop the brand as a lifestyle label, without neglecting fashion and accessories. Part of this vision is the Trussardi Home license: the brand furnished its first residential complex in Dubai, in collaboration with Luxury Living and MIRA Developments.
Through a retail plan launched last year, Trussardi is now present in over twenty countries with more than ten full-price stores across Western Europe, the Balkans, the Middle East, India, and Central Asia. With its entry into the Miroglio umbrella, it aims to consolidate the premium segment, integrating menswear, accessories, and home collections.
