The brand has opened a new global flagship store, UNIQLO Myeongdong in Seoul, with the new store spanning about 3,200sq m across three floors.
The new unit carries the full LifeWear range for women, men, children and babies. The building’s exterior uses white panel cladding with a large digital logo.
At the lower levels, granite columns have been added to the existing structure, giving the facade a more modern finish while retaining the building’s linear form.
Inside, the first floor features key men’s and women’s items, along with a “LifeWear magazine Zone” that presents the brand’s concept. It also includes a UT section for graphic T-shirts, alongside the UTme! service, which allows customers to design custom T-shirts and tote bags, including designs made specifically for this location.
Women’s and children’s products are located on the second floor, whilst men’s items are on the third floor. The top floor also houses RE.UNIQLO STUDIO, a repair and alteration service offered in select global stores. The store includes photographic displays showing historical images of the Myeongdong area, positioned as part of the interior presentation.
