The Alto Palermo shopping centre, one of the most iconic in Buenos Aires, has announced an agreement with the renowned international brand Victoria’s Secret, which will open its first full-service store in Argentina.
The opening is scheduled for the last quarter of 2025 and will mark a milestone for the local market, incorporating the iconic American brand’s entire product line for the first time.
The new store will be located on the first floor of the shopping centre and will be spread over 400sq m. It will offer a wide variety of items, from classic lingerie to the full Victoria’s Secret Beauty line, which includes fragrances, scents and the popular body mists.
The store, which will open during one of the mall’s busiest seasons, will feature iconic collections such as Dream Angels, Very Sexy, Body by Victoria, and T-Shirt, as well as sleepwear and accessories. One of the featured services will be bra fitting, a personalised consultation to help you choose the right bra, performed by trained specialists. This service will be free and requires no appointment.
With this opening, Victoria’s Secret advances its expansion plan in Latin America. With more than 1,400 stores worldwide, the brand chose Alto Palermo as the ideal location to open its first flagship store in Argentina.
