Over the next four years, Vox wants add screen in the GCC’s largest economy at the rate of 150 per year. Vox Cinemas has said it will set aside $500 million in a major investment drive to boost its number of screens in Saudi Arabia.
The investment will see it add an average of 150 screens per year in the country until 2023 to reach a total of 600 screens. Saudi Arabia’s cinema industry has had “a good start”, the cinema giant’s country manager for Saudi Arabia, Mohamed Al-Hashemi, told Arab News, adding that the firm has been encouraged by audiences responding to its “entertainment-plus-cinema” offering. The concept involves building primarily family-oriented movie theatres along with other recreational facilities including bowling alleys and food and beverage outlets.
