Supermarket chain Wellcome is expanding its nostalgia-inspired retail concept to two more locations in Hong Kong: Victoria Road in Kennedy Town and Sim City in Mong Kok.
The openings follow the success of the retailer’s first retro-themed concept store at Prosperous Garden in Yau Ma Tei, which launched earlier this year.
All three stores are designed to celebrate old Hong Kong through immersive experiences, exclusive merchandise and brand collaborations inspired by the city’s cultural heritage.
The Victoria Road store draws inspiration from Hong Kong’s iconic tram network, featuring tram tracks embedded in the floor, vintage green-and-yellow colour schemes and a recreation of a 1990s tram stop. Meanwhile, the Sim City location pays tribute to the city’s traditional dining culture.
Established in 1945, Wellcome is Hong Kong’s oldest supermarket chain and operates the territory’s largest grocery store network with 320 across the city. The retailer has been wholly owned by DFI Retail Group since 1964.
