US fast-food restaurant chain Wendy’s has marked its 100th location in the Philippines, after more than 40 years of operations in the country.
Located at Friendship Highway, Angeles City, Pampanga, the new location marks a significant milestone and reinforces the brand’s long-term commitment to the market.
Owned and operated by Wenphil Corp, the 100th restaurant reflects Wendy’s focus on delivering fresh, high-quality food and welcoming hospitality to more communities across the Philippines.
The Wendy’s Company was founded in the US in 1969 and has expanded to more than 7,000 restaurants worldwide. The chain entered the Philippines in 1983, with the first restaurant opening at ParkSquare 1 in Makati City.
Wenphil has played a key role in Wendy’s growth in the Philippines, opening restaurants in high-traffic urban and suburban locations. The company is on track toward its long-term growth plans, with an agreement to operate 200 Wendy’s restaurants across the country by 2030.
“The Philippines continues to be an important growth market for Wendy’s in the region and we’re proud to expand alongside Wenphil to bring our iconic menu and exceptional hospitality to even more Filipino communities,” said Chris Conway, SVP and MD for APMEA at The Wendy’s Company.
According to Wendy’s, the 100th restaurant comes as the Philippines’ QSR industry continues to grow rapidly, having expanded nearly 19 per cent annually over the past five years. In 2024, Eight8Ate Holdings, parent of Wenphil Corp, underwent a change of ownership when Dennis Uy sold the company to Crystal Jacinto.
