WeWork Cos., the fast-growing provider of flexible offices, is to launch a new kind of casual work space that will function as its own branded coffee shop.
The company’s Made by We retail offering is opening its first location at 902 Broadway in New York’s Flatiron neighborhood, according to a statement.
WeWork’s parent company, The We Company, said the site will act like “a new town square”.
WeWork tenants as well as members of the public will be able to book 100 workspace seats and six meeting rooms by the minute, hour or day – a sort of Starbucks SBUX, +1.85% that can be booked in advance.
There will also be a full cafe run by Australia’s Bluestone Lane hospitality company. WeWork member companies will be able to sell their own branded goods at a “market stand”.
