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HomeNewsMiddle East NewsWill.i.am, MAF planning to build 'a tech company the size of Amazon'

Will.i.am, MAF planning to build ‘a tech company the size of Amazon’

Both companies are partnering on voice-based shopping solution that MAF’s CEO said could also be the “future of living” Grammy winning music producer Will.i.am is convinced Majid Al Futtaim (MAF) group could become a company the size of tech giant Amazon. On Twitter, the musician-turned-technologist posted a message on MAF’s account saying, “If you thought MAF was not a tech company the size of Amazon, think again. Let’s go.”

The artist’s technology company I.AM + earlier this month entered into a commercial partnership with the Dubai-based retailer, it’s first ever, to provide voice-based AI powered assistance to shoppers via a device that resembles Amazon’s Alexa. “With this company I started my idea was to create a conversational AI for humanity. Not mimic the business models of today’s giants but provide something that would enrich people’s lives,” he said in conversation with Arabian Business at the World Government Summit yesterday. “Data is the new oil, data is the new power. And personal AI is more important than the personal computer today,” he added.

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