US-based restaurant chain Wingstop says it will expand its footprint in South Korea – a month after it revealed plans to double its restaurants in Indonesia.
Wingstop, headquartered in Texas, offers classic and boneless chicken wings, tenders, and thigh bites, cooked to order and served with a choice of 11 sauces.
Aiming to expand its footprint across Asia, Wingstop has signed an agreement for the development rights for South Korea, planning to open 60 restaurants over a 10-year period, with the potential for 200-250 sites long term. The first is scheduled to open next year.
Wingstop says the Asian expansion is part of the brand’s strategy to enlarge its global portfolio. The company says it will use technology both in-store and off-premise, aiming to offer different customer experiences.
Last month, Wingstop doubled its commitment from 60 to 120 restaurants in Indonesia by 2028. In addition, the first 100 planned restaurants in Canada will open next month. The brand believes it can achieve 7,000-plus global restaurants – more than 3,000 of which are expected to be outside of the US.
