The pair will create an unrivalled online prestige beauty experience for European customers.

The partnership brings together Zalando’s unparalleled customer experience and deep ecommerce expertise with Sephora’s carefully curated assortment of several thousand exciting beauty products from more than 300 prestige and exclusive brands, beauty expertise and marketing power in prestige beauty. Starting in Germany in Q4 2021, the partnership is set to be rolled out to other Zalando markets as of 2022. 

David Schneider, Zalando Co-CEO, commented: “Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.” 

Joining the Zalando Partner Program, Sephora will be the strategic partner to Zalando for its Prestige beauty offering in all European countries where the partnership is active. The long-term partnership reflects a mutual passion for innovation and providing a pioneering customer experience.