The leading European online platform for fashion and lifestyle expands its assortment with Apple and Beats products in Austria, Germany, France, Italy and Switzerland.
Customers will be able to discover Apple Watch, AirPods, HomePods and Apple accessories in the Tech Accessories & Audio section of Zalando’s store starting from February 2nd. Beats products, including the new Beats Fit Pro, are available on Zalando starting today.
Andreas Roedl, Vice President Category Men at Zalando, comments: “At Zalando, we believe that fashion and technology are closely intertwined. Wearables and tech accessories, such as headphones, smartwatches, or phone cases, have become fashion pieces complementing people’s personal style. Offering the most sought-after wearable tech brings us yet another step closer to realizing our vision to be the Starting Point for Fashion and Lifestyle for our customers.”
The launch of Beats products in Austria, Germany, and Switzerland on Zalando is supported with an exclusive marketing campaign “Sound in Style” by Zalando Marketing Services, including an onsite campaign and social media collaboration with fashion-focused content creators.