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Zalora pursues sustainable fashion ecosystem in Asia

Zalora are attempting to position itself as the first online fashion retailer in Southeast Asia to create a sustainable fashion ecosystem, achieving positive change in environmental impact, and inspiring customers to shop in a more conscious way.

The move towards sustainability comes after fashion retailers around the globe are now consciously looking at their carbon footprint and looking into ways in which they achieve carbon neutrality.

“As a leading fashion e-commerce player that serves millions of customers in the region, we recognise the impact we can have in creating a better future through a sustainable fashion ecosystem in Southeast Asia, We want more consumers today to buy sustainable products and participate in the circular economy. We want to inspire our customers to contribute to these sustainable practices by making it easy for them and educating on benefits.” – Gunjan Soni, Zalora CEO