The new global image has been debuted at the reopening of the A Coruña flagship, one of Zara’s most emblematic stores.

The store, with 1,000sq m of built surface, intends to unite tradition and avant-garde by enhancing the customer’s sensory interaction. Created by Elsa Urquijo for Zara Home, the store boasts a minimalist design that depicts traditional and artisan roots. The introduction of different materials allows the brand to connect with the customer through different textures and their touch and feel.

The new concept also boasts an open space. A glass façade connects the city with the store and reveals different points of the interior in which the collections and proposals of the brand stand out.

The store incorporates the latest technologies in terms of sustainability, meeting the eco-efficiency requirements established for all Inditex stores. The store is connected to Inergy, a centralised platform that allows knowing and regulating energy consumption. 100 per cent of the energy used by the store comes from renewable sources.