The supermarket chain has unveiled plans to open 23 new stores in the country by the end of February 2022.
The new stores are expected to create as many as 500 new jobs in the country and the plans are in line with Lidl’s expansion strategy to provide high quality, local ingredients and produce to as many customers as possible. As well as opening 23 new stores, the company is also renovating a number of existing stores, including those located in Wallonia and Brussels.
New stores in Retie, Beaumont, Aubange and Tongeren will open 24 February and Lidl will open stores in Sint-Genesius-Rode, Wemmel, Tournai, Bouffioulx, Morlanwez and in Dilsen-Stokkem, Willebroek, Couvin, Jumet, Marcinelle later this year.
Lidl believes that their special consideration to local produce has impacted their positive performance in the Belgian market. Lidl spokeswoman, Isabelle Colbrandt, commented: “We pay extra attention to local products. The Belgian consumer appreciates this. Half of our fruit and vegetables and 90 per cent of our meat come from Belgium. 100 per cent of our milk and eggs come from our country.”
