The company is looking to expand its presence by opening a billion-dollar eSports arena in China, which has more viewers than the NBA or NFL.
Tencent, which is known as the world’s largest video games company by revenue, is the creator of major eSports titles including Ring of Elysium and League of Legends. In 2019, Tencent established TJ Sports which organises and encourages competitive gaming across China. Tencent is now targeting the billion-dollar eSports arena which already has more viewers on a regular basis than the NA and the National Football League.
Leo Lin, Chief Executive Officer of TJ Sports, commented: “eSports is like the Super Bowl, which isn’t just a sport event but also a vehicle of art and entertainment. We are going for the direction of connecting eSports with our games and wider entertainment business.”
Tencent has put eSports at the forefront of its plans to further break ground in the online entertainment arena, with a particular focus on mobile gaming, video streaming and social media.
