Shaftesbury Capital has announced that Nespresso, the global coffee brand, has unveiled its new London flagship concept in Covent Garden.
Located at 34 Henrietta Street overlooking Covent Garden’s iconic West Piazza, the boutique offers a unique haven for visitors to explore the world of Nespresso coffee. The internationally beloved coffee brand joins the destination’s extensive line-up of flagship stores and debut concepts from an unrivalled range of globally renowned names.
Situated in a historic building at the corner of Henrietta Street and the Piazza in a 1,345sq ft unit, the boutique encapsulates the Nespresso brand values whilst celebrating the iconic Covent Garden architecture and distinct features of the anchor unit. The new concept offers several spaces for visitors to move through, including a ‘Taste and Discover’ bar area that gives customers the opportunity to explore their own unique coffee preferences with curated recipes, tasting masterclasses and sampling of the latest innovations. It also houses a personalisation area for bespoke travel mug engraving and gift wrapping, as well as a dedicated coffee pod recycling hub.
Nespresso worked with British designer Vicky Charles on the unit’s interior, which has been curated to amplify the history of the space with a modern twist, featuring British-made furniture and a custom U-shaped banquette by George Smith. A four-metre-wide floral chandelier by Cox London is also on display, echoing the organic beauty of the coffee plant and nodding to Covent Garden’s heritage as a flower market.
Nespresso is the latest brand to launch a flagship store in Covent Garden, joining a host of anchor units also located on the Piazza, including the significantly upsized store from global make-up brand, Charlotte Tilbury, which launched in January. The opening will also be complemented by upcoming additions to nearby James Street, Saucony and Swatch, which together with Nespresso will further strengthen the destination’s position as the go-to for world-class brands.
