Junghun Song, CEO of Cupbop, has revealed plans for Saudi expansion, a Dubai-specific menu ahead of its opening soon and the brand’s wider GCC growth strategy.
Korean food brand Cupbop, known for its fusion of Korean flavours served in a cup, is setting its sights on regional growth. With an upcoming debut in Dubai soon and potentially 10 more stores in the pipeline, the Utah-born brand is also preparing to enter the Saudi Arabian market while expanding its footprint across the UAE.
“The Dubai partner company [RMAL Hospitality] wants to open more than 10 stores in Dubai and they want to take Cupbop to Saudi Arabia,” he revealed in an exclusive interview with Arabian Business.
At the centre of this momentum is CEO Junghun Song, who believes that Cupbop’s expansion is driven by a deep understanding of local palates and a commitment to delivering. “You know K-Pop is everywhere, K-Drama is everywhere, K-Movie, K-Beauty, K-Food, so right now consumers are really here for the Korean,” he emphasised.
Cupbop plans to enter the Saudi Arabian market following its Dubai launch. While specific locations in the Kingdom have not been disclosed, Song confirms that the brand will work with its existing regional partner on the Saudi roll-out. The partnership will support key operational areas including logistics, staffing and sourcing.
