The global hospitality company has 14 brands either trading or in the pipeline and has announced multiple new signings with plans to add more than 21,000 rooms in locations across the country.
Guy Hutchinson, President, Middle East and Africa, Hilton said: “Saudi Arabia is undergoing a remarkable transformation, and we are proud to be playing a leading role in it becoming a top global tourism destination. The Kingdom offers a unique blend of rich cultural heritage, natural landscapes, and modern lifestyle developments. Our diverse portfolio – spanning luxury and lifestyle, through to premium economy and midscale brands – will help broaden the appeal for today’s discerning travellers. In line with Saudi Vision 2030, our growing hotel pipeline is set to generate over 15,000 job opportunities, with a significant focus on employing Saudi nationals.”
The new signing marks the debut of Hilton’s premium economy brand, Spark by Hilton, in the Middle East and Africa after the brand launched in 2023. Spark by Hilton Makkah Aziziyah is set to open later this year, marking the brand’s debut in the MEA region. The 329-guest room property will offer twin-bed and triple-bed guest rooms.
Located to the east of Masjid Al Haram in Makkah’s Aziziyah district, near the religiously significant area of Mina, a key site during Hajj with direct train access to Arafat, the hotel is ideally situated to serve pilgrims.
Spark by Hilton adds to Hilton’s growing mid-scale presence across established and up-and-coming cities in the Kingdom, complementing existing brands such as Hampton by Hilton and Hilton Garden Inn, which together account for one-third of the company’s hotel pipeline.
