The Japanese video game giant has opened its second store in the US, twenty years after making its debut.
The two-storey Union Square location in San Francisco offers guests an “immersive shopping experience” for all ages, where they can browse exclusive products including accessories, apparel and home goods.
Nintendo of America first announced plans for its second US location last spring. The new location joins the two-level Nintendo store at Rockefeller Center in New York City, which opened in 2005. There are only three Nintendo stores outside of the US. They are all located in Japan, in the cities of Tokyo, Osaka and Kyoto. (Nintendo, however, does have venues at US theme parks.)
The San Francisco store offers plenty of photo opportunities, including with “larger-than-life statues” of Nintendo characters from franchises such as Super Mario, Splatoon, The Legend of Zelda, Pokémon and more.
In addition, the store boasts several interactive features, including demo stations where visitors can play their favourite games on the Nintendo Switch system or discover new ones. Visitors also have an opportunity to play on a giant gaming screen located on the lower level, which will also be used to air future Nintendo Direct livestreams.
