One of the world’s largest restaurant brands has announced a new master franchise agreement with Nordic Bites Group Oy, an existing Subway multi-unit franchisee, to further strengthen the brands presence in Finland, Sweden, Denmark and Norway.
Under the agreement, Nordic Bites Group Oy will acquire the exclusive rights to manage and develop all Subway locations in the four countries. As part of the multi-year relationship, Nordic Bites Group Oy will open more than 250 restaurants across the region by 2032, expanding the brand’s footprint to over 600 restaurants – a more than 50 per cent increase.
The team behind Nordic Bites Group Oy has a long history of working with Subway, previously managing Subway’s business in Finland and Sweden through a long-term development agreement since 2010. The master franchise agreement is backed by Finnish private equity investor Juuri Partners Oy, whose minority shareholding and hands-on support provide additional growth and development opportunities for the organisation.
“Subway restaurants have gained significant popularity in the Nordics, with increasing demand from guests seeking freshly made, convenient and affordable meals,” said Kagan Sanli, Acting Managing Director for EMEA at Subway. “With more than 15 years of experience as a Subway operator, the team behind Nordic Bites Group Oy are ideally positioned to accelerate restaurant expansion and attract even more guests across the region.”
With Nordics Bites Group Oy’s oversight, new and existing restaurants will continue to adopt the recently launched Fresh Forward 2.0 restaurant design and further Subway’s digital journey, all while continuing to deliver on freshly made sandwiches at an affordable price and enhancing the guest experience.
“We are delighted to take this next step in our relationship with Subway” said Petteri Lehtimäki, CEO for Nordic Bites Group Oy. “Subway is an iconic brand with a unique offering in the market. We look forward to strengthening Subway’s position as the leading sandwich destination in the Nordics and providing consistently great guest experience.
