The Colombian urban fashion and jeans brand for men and women is moving forward with its renovation, rebranding and expansion project, unveiling its first Quest store with the new format in Cali.
“Today we mark a new milestone in our evolution as a brand. This space represents who we are and where we are going. This store is a tribute to our attention to detail, to that constant pursuit of excellence, functional design and authentic style,” the brand officially announced.
The store, located on the first floor of the Chipichape shopping centre in Cali, underwent a rigorous remodelling and reopens with a new image, a new concept and a very different location from the store that has been in that location for nearly a decade.
Open spaces, direct lighting and an overall aesthetic that flirts with minimalism are the latest trends for the brand, which until this year was more traditional and rustic.
Founded in 1995 in Cali, Quest has been specialising in the manufacturing and marketing of denim and accessories for three decades.
