ISSEY MIYAKE has added a third outpost in SoHo which will exclusively carry the BAO BAO ISSEY MIYAKE bag line.
The Japanese fashion house has secured a 48sq m unit on the ground floor of a five-storey red brick structure built in 1900.
The interior design, created by Tokyo-based design studio Moment, is inspired by the traditional Japanese irori, a sunken space in traditional homes where family and friends gather around a central fire to share peaceful moments and memories.
Here, it has been translated into a large ceiling light while an elongated glass and steel table placed right below, flanked on one side by a metal-clad display wall. Additional merchandise is displayed on tiered wall-mounted shelving and in a recessed cabinet. A built-in LED screen featuring branded content adds a visual dynamic to the setting. The new BAO BAO ISSEY MIYAKE store carries a curated selection of bags.
