The semi-enclosed mall located in Downtown Miami has announced nine new leases totalling more than 29,000sq ft.
Led by Aritzia, Alo Yoga, Vuori and Dior Beauty, BCC’s new tenants highlight a broader industry shift toward immersive, lifestyle-oriented retail environments that resonate with millennial and Gen Z shoppers, according to the mall’s developer Swire Properties.
“Brickell City Centre is a clear reflection of where retail is headed,” said David Martin, Senior VP at Swire. “Our vision has always been focused on building a destination that goes beyond retail and resonates with the way people shop and socialise today. These additions are not just about filling space – they’re about creating a dynamic environment where brand experience and cultural relevance intersect.”
The new tenants that are currently open or slated to open in late 2025 or early 2026 include:
- Aritzia: The Vancouver-based design house known for its style-forward wardrobe essentials.
- Dior Beauty: Now open, the Dior Beauty Boutique features the house’s full fragrance, makeup, and skincare collections.
- Massimo Dutti: Globally recognized fashion label offering modern wardrobe essentials for men and women.
- Alo Yoga: Now open, the Los Angeles-based premium lifestyle brand specializes in luxury activewear.
- Joe & The Juice: Now open, the Scandinavian café concept is known for its energizing juices, fresh coffee and healthy bites.
- Vuori: California-based activewear brand merging fitness and lifestyle apparel.
- Mejuri: Jewellery brand specializing in minimalist, everyday fine jewellery.
- Harmont & Blaine: An Italian men’s and women’s brand recognized for its refined yet casual Mediterranean style.
- Hapa Kristin: Korean eyewear brand known for its “colourful, expressive contact lenses” and “fashion-forward” vision accessories.
Anchored by 500,000sq ft of retail and entertainment space, The Shops at Brickell City Centre attract locals and visitors alike. The broader Brickell City Centre project is a $1bn, 4.9 million square feet mixed-use development comprised of two residential towers, two mid-rise Class A office buildings and the EAST Miami hotel above The Shops.
