London Designer Outlet (LDO) is pleased to announce global footwear brand Crocs will open a new 1,456sq ft store, later this year, becoming the latest on-trend brand to open at London’s leading premium fashion and lifestyle outlet destination.
Crocs, Inc. is a world leader in innovative casual footwear for all, combining comfort and style with a value that fans know and love. Crocs has grown to become a must-have brand for all ages, especially amongst younger shoppers as the defining casual footwear for this generation.
Crocs’ new outlet store at LDO will feature its extensive range of products for adults and kids, including the iconic clogs, sandals and more on-trend styles. The store will also feature a wide variety of Jibbitz charms for endless personalisation opportunities!
The arrival of Crocs comes as LDO continues to see strong spend from a diverse, brand-savvy shopper and affluent shopper, keen to access quality, premium brands at an affordable price. Shoppers under the age of 44 made up over half of LDO’s total spend during the past year, and the outlet destination has responded through the additional of brands such as Rituals and MINISO whose product ranges appeal to this demographic.
Matt Slade, Retail Director at Quintain, said: “Crocs is a globally recognised brand that taps into the huge footwear trend amongst the dynamic, young and brand-savvy shopper demographic that we see here. LDO sits immediately within the buzz of London’s fast-growing, vibrant new neighbourhood with a diverse multi-generational audience and international students on the Wembley Park doorstep, while enjoying year-round high footfall driven by its iconic location next to the Wembley Stadium and excellent connectivity with London and commuter hubs. As a must-have and innovative brand, Crocs strengthens our position as London’s haven for shoppers seeking on-trend, premium footwear and trainers at affordable prices.”
