The Sloane Stanley Estate has announced that Açai and The Tribe, the health-focused all-day eatery specialising in açai bowls and Amazon-sourced superfoods, has launched at 279 Fulham Road.
Founded by Alisha Jade Oswell in 2021, Açai and The Tribe has opened its first store in London. The new 1,327sq ft space serves premium, organic açai bowls and other health-focused food options, such as smoothies, topped sourdough, sandwiches, toasted banana loaf and a range of hot and cold beverages.
Following its phenomenal success as the first and only dedicated Açai concept in Manchester, the brand has selected Sloane Stanley’s Fulham Road to bed its roots in London, delivering a health-conscious option for nearby workers, residents and visitors. It sits alongside sustainable speciality coffee brand Kiss The Hippo and a stone’s throw from Joe & The Juice and Claude Bosi’s Josephine.
Hannah Grievson, Property Director at Sloane Stanley, commented: “We have had our eyes on Açai and The Tribe since it opened in Manchester a few years ago and the popularity it has garnered and the success it’s achieved has been admirable. It is exactly the kind of operator that we want in our neighbourhood – healthy, premium and tasty all-day options that are made with naturally sourced ingredients, backed by a passionate team.”
Alisha Jade Oswell, Founder of Açai and The Tribe, added: “London’s F&B scene is full of innovative and market-leading concepts and now is the time for us to be part of it. We are ready to expand our portfolio, open more sites and make a home within London and where better to do it than in Chelsea. This is a really exciting moment for the business, bringing a niche açai market to a new neighbourhood and we look forward to our partnership here with Sloane Stanley.”
