Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group has announced the opening of a brand-new store at The Lexicon, Bracknell, Berkshire on Thursday, 10 July 2025.
Newbie continues its strategic expansion in the UK this year with the Bracknell opening being their tenth UK store following recent new openings in Bromley and Windsor. The brand is also set to open in Ealing, London this November, bringing the total number of Newbie UK stores to 11.
This expansion is part of the company’s long-term growth strategy, where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style. The Newbie store at The Lexicon in Bracknell will be offering a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high-quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.
Gemma Keenor, Newbie UK Country Manager comments:
“We are excited to open our tenth store in Bracknell on 10 July as there is an increased demand for childrenswear clothing. We are incredibly proud to have opened Newbie store in the beautiful historic market town of Windsor earlier this month. The reception we have received from our customers has truly exceeded all our expectations. Already on our opening weekend, Windsor broke sales records for a UK store opening, and we very much hope for the same reception in our Bracknell store.”
