Luxury beauty and wellbeing brand Rituals is set to open a new store at Highcross Leicester on 9 July 2025.
The new space, spanning across 94sq m, will offer shoppers an immersive experience into Rituals’ signature range of luxurious bath, body and home products, designed to inspire moments of mindfulness and self-care in everyday life.
Located in the heart of Leicester’s premium retail destination, Highcross, offers a vibrant and contemporary setting that attracts a diverse blend of local residents and out-of-town visitors. The new store will reflect Rituals’ sensorial and holistic retail concept, designed to engage customers through rich storytelling and wellness-focused experiences.
The opening marks another key step in Rituals’ UK expansion strategy, reinforcing the brand’s commitment to bringing luxury wellbeing to high-footfall regional destinations. The addition of Rituals is set to enhance Highcross’s beauty and lifestyle offering, making it an even more attractive destination for shoppers seeking quality, experience-led retail.
Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), says: “We’re delighted to be opening at Highcross Leicester and to bring the Rituals experience to this vibrant and well-loved shopping destination. Our philosophy is all about helping people slow down and find joy in everyday moments, whether through indulgent bath rituals or soothing home fragrances. We look forward to welcoming visitors into our new store and inspiring them to embrace self-care and mindfulness as part of their daily routines.”
