True Religion’s new owners have opened two new stores and have two more planned for fall openings this year.
Already doing business are 2,000sq ft stores in Las Vegas’s Fashion Show Mall and Mall of Louisiana in Baton Rouge. The others will take up residence in Newport Centre in Jersey City and Queens Center in New York City, doubling the denim brand’s store count in the New York City Metro.
“These new stores reflect the brand’s commitment to growing in markets where their customers are already engaged, representing another meaningful step forward to achieving True Religion’s long-term retail expansion strategy,” said Edward Coury, Senior Managing Director of RCS Real Estate Advisors, which is handling the brand’s expansion.
Aside from jeans, the locations will offer a full product range for men, women and children. They will also introduce an updated store design including signature denim tables, inclusive half-body forms and lightbox displays that enhance the in-store experience.
