The region’s leading consumer electronics and technology retailer, Sharaf DG, has launched its largest store in Abu Dhabi at Reem Mall, marking a strategic milestone in its UAE expansion roadmap.
The store officially opened on 10 July and spans approximately 36,000sq ft, making it the brand’s most extensive retail presence in the UAE capital to date.
The Reem Mall outlet is Sharaf DG’s 22nd store in the UAE and the seventh in Abu Dhabi, joining locations at Dalma Mall, Abu Dhabi Mall, Al Wahda Mall, Mushrif Mall, Al Ain Mall and Al Jimi Mall. The move reinforces the brand’s omni-channel footprint and commitment to delivering a digitally-enabled, price-accessible and service-oriented retail experience.
The store features over 34 immersive brand zones, showcasing over 5,000 products across consumer electronics, smart home innovations and AI-integrated devices. Sharaf DG continues to integrate its DG Help service arm, now extended to Reem Mall, offering authorised servicing for global brands including Apple, Samsung, Lenovo, HP, Asus, Huawei and Nothing.
“This flagship store represents our vision of delivering unbeatable prices, best-in-class experiences and future-ready technology to our customers,” said Nilesh Khalkho, CEO of Sharaf DG. “We are scaling with purpose and focusing on solutions that cater to the evolving demands of the digitally savvy consumer.”
