The brand has announced the opening of its 17th store in Mexico and it is located in the Punto Valle shopping centre in San Pedro Garza García, Nuevo León.
The opening is part of its national expansion strategy, with an emphasis on regions with a high concentration of consumer demand and active lifestyles. The new retail location offers an immersive experience, with access to the latest collections of footwear and apparel for high-performance and everyday use.
“Nuevo León represents a strategic opportunity due to its economic dynamism and its affinity with sports and urban fashion. Punto Valle is a key location for reaching a demanding and well-informed consumer,” said Emma Quiñones, Brand Director of New Balance Mexico.
The boutique sells lifestyle, running, soccer, baseball, tennis and the Made in USA collection, maintaining the brand’s technical and aesthetic DNA. At the same time, New Balance also opened a store in the Altacia shopping centre in León, Guanajuato, strengthening its presence in the Bajío region.
With established stores in Mexico City, Jalisco, Puebla, Querétaro and Toluca, and now also in Monterrey and León, the brand is advancing its physical growth plan, supported by its e-commerce platform.
