The activewear brand has opened its first location in Italy, in the heart of Milan’s iconic shopping district.
The two-floor, 5,700sq ft store showcases Lululemon’s men’s and women’s collections – all designed through the lens of “high-performance, high-style” to support a wide range of activities including yoga, running, training, tennis and golf.
The Milan store opening marks another step in Lululemon’s international expansion. The brand already operates stores in the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden and Switzerland. Entering Italy is part of the company’s “Power of Three ×2” growth plan, which aims to quadruple international revenue from 2021 levels by year-end 2026. (Most recently, Lululemon entered into a partnership with Tata CLIQ to open its first store in India, in the second half of 2026.)
Paying homage to Italy’s rich design heritage, the Milan store features a locally inspired architectural concept that blends traditional craftsmanship with contemporary materials. The highlights include a custom 3-D printed “Glide” sculptural façade, which draws inspiration from Lululemon’s iconic “Define Jacket” pattern. Its flowing geometry is designed to expand and move across the storefront, emulating the properties of fabric on an architectural scale, the company said.
The brand expects to engage with the local community in Milan through a series of activations planned throughout the year, which may include partnerships with local studios, run clubs and a new ambassador program.
