Founded online in 2011, the brand has built a loyal following through its curated selection of rugged menswear and outdoor gear.
Huckberry’s new store, located in the Georgetown section of Washington D.C., brings its experience to life in a space that blends stylish design, in-store exclusives and immersive storytelling. A second store is set to open in time for the upcoming holiday season, in Chicago, with more on the horizon in 2026.
“We wanted it to feel like a manifesto,” said Co-Founder Andy Forch. “A place where people leave inspired — with a sense of what Huckberry’s all about.”
Part gallery and part gear shop, Huckberry is designed like a great editorial layout – inviting exploration at every turn. Done in collaboration with Austin-based architect Michael Hsu, the store blends clean lines with warm materials that include live-edge redwood and layered wood textures.
More than a place to shop, the Georgetown location will serve as platform for community events, product launches, listening parties and in-store screenings of Huckberry’s original content. Storytelling is built into the store with behind-the-scenes photos from real Huckberry adventures, a replica motorcycle from an employee sabbatical, original visuals (no stock photography) and vintage TVs looping branded video series.
