The nation’s largest independent owner of Gold Crown Hallmark stores, Norman’s Hallmark, is expanding its footprint.
Norman’s Hallmark has acquired 22 new locations in Maryland, with stores in Annapolis, Baltimore, Bethesda, Columbia, Frederick and Rockville. The milestone acquisition is the largest in employee-owned Norman’s Hallmark’s history and includes stores formerly owned by another Hallmark Gold Crown retailer. The company says the expansion is a testament to its tactical growth in select target markets.
“Every Norman’s Hallmark store is an engaging, one-stop destination where shoppers will find quality brands and the perfect cards and gifts for any milestone or occasion,” said Howard Henschel, CEO of Norman’s Hallmark. “At our latest store additions, customers will see the same friendly faces providing the same great service they have come to expect. We are excited to expand Norman’s presence in Maryland and continue our legacy of bringing Hallmark Gold Crown stores to consumers and communities.”
Norman’s offers a complete line of Hallmark products, cards for every occasion and keepsake ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company carries namebrands like Warmies, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Tervis, Wockenfuss Homemade Candies and more.



