South Korea’s yoghurt brand Yoajung has entered the Singapore market with the opening of its first outlet at Orchard Road’s Scape.
Established in 2021, Yoajung has rapidly expanded to more than 650 stores in South Korea and operates internationally in Japan, China, Hong Kong and Australia.
The brand’s Singapore entry is in partnership with Hong Kong-based company Modu Consulting, which holds the master franchise rights for Hong Kong, Macau and Singapore.
The Orchard Road outlet features a customisable menu focused on frozen yoghurt and acai bowls, offering a wide range of toppings and premium add-ons.
Last month, Aussie yoghurt brand Yo-Chi also accelerated its global expansion in Singapore with a 60-seat outlet at Orchard Central.
