American ULTA Beauty has confirmed Dubai Mall as the location for its second UAE flagship store, marking a significant milestone in the beauty retailer’s Middle East expansion strategy. The beauty giant has also confirmed expansion into the Saudi market.
The Dubai Mall location will be the third store in ULTA’s initial Middle East rollout, following the inaugural opening at the Avenues in Kuwait and the first UAE store at Mall of the Emirates, set to open by the end of 2025.
The Dubai Mall store is set to establish ULTA’s presence at one of the world’s most visited shopping destinations. With over 100 million annual visitors, Dubai Mall offers exposure to both residents and international tourists – a key demographic for beauty retail in the UAE.
While the Mall of the Emirates store is scheduled to open by end of 2025, the Dubai Mall location timeline has not been officially announced. However, a 2026 opening is likely, aligned with ULTA’s broader GCC expansion strategy.
Both locations will feature ULTA Beauty’s signature format combining mass and prestige beauty brands under one roof and the retailer’s exclusive ULTA Beauty collection.
The beauty giant aims not only to bring brands to the Middle East but also to provide growth avenues for regional brands into western markets, establishing a synergy among over 1,500 stores globally.
The Middle East expansion through Alshaya group represents a franchise model thatULTA plans to replicate in other markets.
